Marketing Environment (Macro)

Which of the following is NOT a component of the marketing macroenvironment?

• Economic factors

• Political factors

• Technological factors

• Internal factors

Which of the following is an example of a demographic factor in the marketing macroenvironment?

• Changes in consumer tastes and preferences

• Government regulations affecting businesses

• Population growth rates

• Advances in information technology

Which of the following is an example of a political factor in the marketing macroenvironment?

• Changes in consumer buying behaviour

• Trade regulations and tariffs

• Technological advancements

• Shifts in social norms

Cultural factors in the marketing macroenvironment include:

• Population demographics

• Changes in government policies

• Values, beliefs, and customs

• Economic indicators

Which of the following is an example of a technological factor in the marketing macroenvironment?

• Demographic shifts

• Advances in communication technology

• Changes in consumer preferences

• Regulatory policies

Which of the following is NOT a step in conducting a PESTEL analysis?

• Analysing political factors

• Evaluating internal strengths and weaknesses

• Assessing economic factors

• Examining legal factors

Which of the following is an example of an economic factor in the marketing macroenvironment?

• Changes in lifestyle trends

• Availability of skilled labour

• Inflation rates

• Shifting cultural values

Which of the following is NOT an example of a regulatory factor in the marketing macroenvironment?

• Changes in consumer protection laws

• Amendments to tax legislation

• Technological breakthroughs

• Environmental regulations affecting businesses

Which of the following is an example of a legal factor that can influence marketing decisions?

• Consumer buying behaviour

• Intellectual property rights

• Shifts in social values

• Technological advancements

Environmental sustainability is an important consideration in the marketing macroenvironment because:

• It affects the availability of raw materials

• It influences consumer perceptions of brands

• It can lead to changes in government policies

• It has no impact on marketing strategies