Marketing Chap 4 - Managing Marketing Information

Big data is generated by simple data collection methods.

• True

• False

A Marketing Information System (MIS) only serves the marketing department within a company.

• True

• False

Secondary data is always preferable over primary data due to its accuracy and relevance.

• True

• False

Marketing research involves the systematic monitoring of competitors.

• True

• False

The velocity of data refers to the speed at which data is analyzed.

• True

• False

Internal data sources can include transaction data from company sales.

• True

• False

Primary data is collected for the first time for a specific research need.

• True

• False

Big data has a variety of sources including social media and connected devices.

• True

• False

Marketing information systems balance what information is desired by the user against what is feasible to provide.

• True

• False

Marketing research does not involve the design and reporting of data.

• True

• False