Indie Game Marketing Quiz

What does PR stand for in the context of indie game marketing?

• Product Reviews

• Public Relations

• Promotional Revenue

• Personal Relationships

Which marketing vehicle allows direct contact with the audience and greater control over communication?

• Social Media

• Events

• Playable Code

• PR

What is the purpose of establishing relationships with representatives at channels like Steam and Xbox Live?

• To get free games

• To organize events

• To secure promo slots

• To learn about new games

What type of promotion involves expanding a game's scope with new levels, characters, themes, etc.?

• Milestones

• Holiday tie in

• Add on content

• Time-limited price promotion

How can indie game developers reach the largest audience with a playable version of their game?

• Through regional shows

• By distributing pre-release versions online

• By hosting private demos

• By sending CDs to gamers

What is the core element to consider for a game developer's website to draw viewers in and prompt interest in the game?

• Prominent links for building engagement

• Timely news and project updates

• Core game information

• Engaging central content

What type of marketing vehicle can reach a large audience but offers less control over the communication environment?

• Playable Code

• Social Responsibility

• Paid

• The Ad Agency

What can awards competitions help indie game developers achieve?

• Create visibility

• Generate negative reviews

• Increase production costs

• Reduce player engagement

What is the benefit of establishing personal contacts and engaging with influencers and gamers?

• To avoid marketing vehicles

• To build presence for the studio and game

• To decrease game visibility

• To increase game prices

What is the purpose of setting up periodic promotions for indie games?

• To decrease sales

• To confuse customers

• To provide additional sales boosts

• To limit game availability