International Marketing Chapter 10 Quiz

International Marketing Chapter 10 Quiz

3rd Grade

10 Qs

quiz-placeholder

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International Marketing Chapter 10 Quiz

International Marketing Chapter 10 Quiz

Assessment

Quiz

Business

3rd Grade

Hard

Created by

Semiha Ekici-Şimşek

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

________ is defined as perceptions about a brand as reflected by brand associations that consumers hold in their memories.

Brand equity

Brand awareness

Brand image

Brand value

2.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

Which of the following components of a product is designed to engage the senses, make an emotional connection, and enhance the consumer's brand experience?

Aesthetics

Product warranties

Labeling

Packaging

3.

MULTIPLE SELECT QUESTION

45 sec • 10 pts

Media Image

Why has the warranty program been important to Hyundai sales in the U.S.?

Competitors don't offer warranties.

Americans won't buy cars without a warranty.

The warranty justified the high cost.

Korean cars were initially perceived as cheap.

4.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

The internal motivation driving demand for status-oriented products is based on which of the following levels of Maslow's needs hierarchy?

Physiological

Safety

Esteem

Social

5.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

Which of the following refers to a type of brand that has achieved success in a single national market?

Generic brand

Global brand

Local brand

International brand

6.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

A modified hierarchy has been proposed for Asia where the top three levels of affiliation, admiration, and status each emphasize ________.

psychological needs

physiological needs

personal esteem

social needs

7.

MULTIPLE CHOICE QUESTION

45 sec • 10 pts

Media Image

Which of the following BEST describes a global brand?

A brand created by a global company and distributed in more than one country

A brand created by a global company to meet the needs of a local market

A brand that is offered in several markets in a specific region

A brand that uses the same name and has a similar positioning throughout the world

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