REVIEW: VISUAL MEDIA

VISUAL DESIGN ELEMENTS:

It refers to the lightness or darkness in a design. It refers to the changes between black and white and all the tones in between.

• Shapes

• Line

• Value

• Form

VISUAL DESIGN ELEMENTS:

Its texture can be thick or thin, may be vertical, horizontal, diagonal, implied, actual, or contour.

• Shapes

• Lines

• Value

• Form

VISUAL DESIGN ELEMENTS:

It is determined by its hue, intensity, and value (lightness or darkness of hue).

• Color

• Dimension

• Texture

• Form

VISUAL DESIGN ELEMENTS:

It refers to the volume or thickness of an object. The illusion of a 3-D object is created through the manipulation of light and shading.

• Color

• Dimension

• Texture

• Form

VISUAL DESIGN PRINCIPLE

It pertains to a consistent movement within the elements. Like in dancing, the movement of objects will seem to be in sync or like the beat of music.

• Directional Movement

• Rhythm

• Balance

• Center of Interest

VISUAL DESIGN PRINCIPLE

It is the area in a composition that is more valuable or important than the other parts of the composition; usually this can be noticed first and attracts attention.

• Directional Movement

• Rhythm

• Balance

• Center of Interest

VISUAL DESIGN PRINCIPLE

It refers to the feeling of symmetry between form, value, color, shapes, etc. In a composition, textures, colors, shapes, etc. is used in creating equilibrium in a composition.

• Directional Movement

• Rhythm

• Balance

• Center of Interest

VISUAL DESIGN PRINCIPLE

It refers to the visual flow of the objects in the composition. It refers to how objects are placed and positioned.

• Perspective

• Balance

• Directional Movement

• Center of Interest