CIW Over Review

Company XYZ has a new AI vacuum that they want to sell to adults who are 60 and older. They determine they need to grab the audiences’ attention quickly and then share data in a simple but effective way. How can they accomplish this using social media?

• Post pictures of the vacuum.

• Post an infographic.

• Post a 20-minute video.

• Post an offer of a free vacuum

Chis is planning a social media strategy. The first step is for him to listen and analyze (see the current landscape for the business on social media. What is his next step?

•   Identify the target audience — Who is the primary target audience for the social media platform and content

•    Set goals — What are the SMART goals that you want to accomplish using social media?

• Implement the strategy — What are the steps and actions that need to occur?

• Define strategies — What are the strategies, tactics, and actions that will be performed to achieve the goals

Mary is very concerned that upper management doesn’t support her team’s social media risk management strategy. The weakest link in any risk management strategy is often human factor. Which of the following will help Connie know if her program is working?

• Find which social network platforms are being used the most

• Monitor a system where employees can submit risks to be further evaluated.

• Capture random employee pots and check them for hash tags.

• Monitor employee social media behavior during and after work

Chipotle is looking for influencers to create a new bowl. Customers who have a large following on social media will be put on a list.  Whoever has powerful people as a follower moves to the final list. What is the store evaluating in this process?

• Centrality

• Reciprocity

• Structural Equivalence

• Transitivity

Tyrone wants to create a social media presence for his skateboard company. He wonders if an account on Instagram would help his business. What should he consider when making this decision?

• Gender, brand loyalty and geographic segment.

• Age of customers, customer income and gender.

• Geography, hobbies and customer income.

• Ethnicity, religion and marital status.

A car dealership uses social media often to market available cars for sale. They noticed a recent decline in activity on their posts. They have not changed how they use the platforms in over three years. Which of the following would be a good strategy to implement?

• Focus on only one social media platform

• Use humor in their posts to make them entertaining

• Review social media trends every 9-12 months

• Use two or three additional social media platforms

  Lauren is the marketing manager of an online clothing store. She is creating a social media strategy to drive sales for the new fall line of clothing. She is reviewing three personas and ranking them based on the possible level of interest in the fall line. Which stage of the social media strategy plan cycle is she in?

• Identify the target audience

•   Implement

• Listen and analyze

•   Monitor and adjust

Enrique has been asked to define strategies that improve search engine results. The company uses social media campaigns with great results. How can these campaigns be used as a search engine optimization strategy?

•  Use repeatable posts from successful campaigns and remove all hashtags and links in the posts.

• Remove all hashtags and keywords from social media posts and include only links to videos in the

• Ensure social media profiles for the company are completely filled out and include links to the company’s website.

• Use only links to YouTube videos instead of other video streaming services and use repeatable posts.

 Employees of Company A are emailed an update every three months on the status of the company’s goals. There have been complaints that the information is too hard to understand. Which of the following would be a good strategy for the writers to use that would help resolve this issue?

• Update all managers on a monthly basis so they can answer their team’s questions.

• Post the update on a monthly basis on the company’s intranet site in .pdf format.

• Use a video to share the complex data along with calming music to ease anxiety.

• Post an infographic on the company intranet to help simplify the complex concepts.

Sonja has been asked to recommend a social media platform to advertise the winter line of clothing. The target audience is young adult females. Which social media platform will she recommend?

• LinkedIn

• Instagram

• Facebook

• Twitter