In the AIDA Model. The stages a consumer goes through when exposed to an advertisement.

• Attention

• Interest

• Desire

• Action

In the AIDA Model. For your product or service through 'emotional connection', showing your brand personality.

• Attention

• Interest

• Desire

• Action

Tiga langkah dalam tahap Hierarchy of effect models, KECUALI:

• Do

• Feel

• Think

• Promotion

Knowledge and Awareness are step of ............................ in the hierarchy of effect models.

• Think

• Feel

• Do

• Promotion

Eclectic model of advertising, first step : "The persuasion"

• This framework assumes advertising

  works rationally, and based on

  messages that are persuasive

• drawing the audience into the advertisement and

  eliciting a largely emotional form of engagement

• advertising works by standing out, by being different from

  all other advertisements in the product class

• advertising activities are aimed ultimately at shifting

  product, that is, generating sales.

Eclectic model of advertising, 4th step : "The sales promotion"

• This framework assumes advertising

  works rationally, and based on

  messages that are persuasive

• drawing the audience into the advertisement and

  eliciting a largely emotional form of engagement

• advertising works by standing out, by being different from

  all other advertisements in the product class

• advertising activities are aimed ultimately at shifting

  product, that is, generating sales.

Dalam FCB grid, affective psychology :

• Learn - Feel - Do

• Feel - Learn - Do

• Do - Learn - Feel

• Do - Feel - Learn

Dalam FCB grid, Satisfaction Social

• Learn - Feel - Do

• Feel - Learn - Do

• Do - Learn - Feel

• Do - Feel - Learn

Bila kita membeli barang/investasi yang mahal kita harus merasakan terlebih dahulu, kemudian pelajari untung rugi, kemudian baru beli. Ini dalam FCB grid termasuk

• Informative

• Affective

• Habitual

• Satisfaction

In the communication process we have key elements. KECUALI :

• Sender

• Channel

• Message

• Feeder