CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

University

20 Qs

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CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

Assessment

Quiz

Computers

University

Practice Problem

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Created by

Juliana Kamaroddin

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace

exchange

online marketplace

e-hub

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are unique features of e-commerce technology, except:

personalization/customization

transparency

interactivity

global reach

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Richness

Ubiquity

Personalization/customization

Interactivity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are increased in traditional markets compared to digital markets except:

network effects.

information asymmetry.

switching costs.

search costs.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary benefit to consumers of disintermediation?

Faster service

Greater choices

Lower costs

Higher quality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Amazon.com is known primarily for its use of which of the following business models?

E-tailer

Market creator

Content provider

Portal

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Microsoft

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Apple

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