QUIZ NO. 1
Authored by Angelo Agcaoili
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University
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30 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A company that sells snowboarding gear decides to target only cities with a population density of more than 1,000 people per square mile. Which geographic segmentation factor are they using?
climate
population density
region
city size
2.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A sunscreen brand promotes its products more heavily in coastal areas with high beach attendance. Which geographic segmentation factor are they using?
climate
population density
region
city size
3.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
The company sells air conditioners and focuses its marketing efforts on regions with hot and humid climates. Which geographic segmentation factor are they using?
climate
population density
region
city size
4.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A fast-food chain adapts its menu to include more spicy food items in regions where people prefer spicy cuisine. Which geographic segmentation factor are they using?
climate
population density
region
city size
5.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A new luxury car brand is launched, targeting individuals who value sophistication, exclusivity, and performance. Which psychographic segmentation factor are they using?
life style
personality traits
values
interest
6.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A clothing brand targets individuals who lead active lifestyles and value comfort in their clothing choices. Which psychographic segmentation factor are they using?
life style
personality traits
values
interest
7.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
A travel agency targets adventure enthusiasts who seek thrill and excitement in their vacations. Which psychographic segmentation factor are they using?
life style
personality traits
values
interest
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