MARKEING QUIZ 2

B2B marketing (short for business-to-business marketing) is a strategy that entails marketing to businesses rather than individual consumers. 

• TRUE

• FALSE

Brand loyalty is when customers prefer a brand and continue to purchase its products or use its services over time. These customers typically don’t require significant marketing efforts because the brand already has their allegiance. 

• TRUE

• FALSE

Advertising Agency involves a third-party referring visitors to a product or service on a digital platform, like a blog or podcast. They earn a small commission if that referral leads to a sale. 

• TRUE

• FALSE

brand marketing is a key marketing role responsible for developing strategies to distinguish a brand from competitors and building lasting relationships with customers. 

• TRUE

• FALSE

Content marketing is a facet of marketing that aims to develop relevant, authoritative content through blogs, podcasts, videos, and other types of media in order to attract and engage a target audience. 

• TRUE

• FALSE

 Content Strategy is an important marketing metric that tracks the percentage of people who complete an established goal, such as sign up for a newsletter or complete a purchase.

• TRUE

• FALSE

Direct marketing is a way to reach customers by sending them messages directly through channels such as mail, e-mail, or text messages.

• TRUE

• FALSE

Display advertising is a method of digital advertising. It features ads on websites that typically appear along the sides or near the top or bottom.  

• TRUE

• FALSE

Email marketing is a marketing channel, usually housed under digital marketing, that uses email to reach customers and promote current products. 

• TRUE

• FALSE

International Marketing is a strategy in which businesses collaborate with well-known people who have a strong online presence (often called “influencers”) to promote their products or services, or bring greater visibility to their brand

• TRUE

• FALSE