Destination branding and the art of making friends (TED talk vid

What is the primary business of the speaker?

• Branding

• Music Production

• Education

• Tourism

Which city is described as modest and polite in the speaker's discussion?

• Stockholm

• Barcelona

• Oslo

• Copenhagen

What is the slogan of Stockholm that contradicts its character according to the speaker?

• The Design Capital

• The Open City

• City of Lights

• The Capital of Scandinavia

What city is referred to as 'very open' according to the speaker?

• Oslo

• Copenhagen

• Barcelona

• Stockholm

What does the speaker criticize about the slogan 'The Capital of Scandinavia'?

• It's too bold

• It's misleading

• It doesn't match the city's character

• It's too vague

What unusual claim does Harstad make about itself?

• The oil capital of the north

• The happiest place on earth

• The largest city in Norway

• The birthplace of skiing

How far is the nearest oil platform from Harstad?

• 100 kilometers

• 700 kilometers

• 300 kilometers

• 500 kilometers

What natural features does Harstad offer according to the speaker?

• Deserts and camels

• Fjords and Northern Lights

• Beaches and sun

• Mountains and snow

What does the speaker suggest using instead of 'Barcelona inspires' as a slogan?

• The Design Hub

• The City of Parties

• The Historical City

• The Catalan Capital

According to the speaker, what should be the focus of branding a place?

• Stories of its people

• Its political stance

• Its historical landmarks

• Its economic status