BLOGGING

What are the main differences between blogging and microblogging (select one)?

• blogging allows for longer and more complex posts

• microblogging requires more frequent posts to maintain engagement

• blogging generally requires more time to research and post

• microblogging allows for interaction with a broad audience in real time

• all of the above

Blogs are suited for the following purposes (select one)?

• business reasons

• educational reasons

• community-related reasons

• personal reasons

• all of the above

Select three characteristics that good bloggers share

• they know their audience

• they like to work late into the night

• they create quality, relevant, engaging content

• they actively measure their blog’s performance

• they don’t like social media

Select two benefits of blogging

• practicing keyboard skills

• more effective than a business card

• personal branding

• it replaces the need for emails, newsletters and social media posts

• sharing knowledge

Why are blogs said to be in decline (select one)?

• shift to other platforms

• shorter attention spans

• algorithm changes

• evolution of content formats (videos, podcasts, interactive experiences)

• all of the above