IV - Business Strategies

What unique method does Chick-fil-A use to ensure quality service at their drive-throughs?

• Mobile app ordering only

• Using a speaker box

• Employees taking orders with tablets

• Self-service kiosks

What is the initial investment required to become a Chick-fil-A operator?

• No investment required

• $10,000

• $45,000

• $1.3 million

What is the primary reason for Costco's design of constantly changing product locations?

• To simplify restocking processes

• To manage inventory better

• To encourage customers to explore and buy more

• To confuse the customers

What percentage of Starbucks transactions in the U.S. are accounted for by mobile orders as of the end of 2021?

• About 50%

• Over 75%

• Nearly 25%

• Less than 10%

How does Starbucks enhance its customer connection scores?

• Through mobile app interactions

• By offering discounts

• Ensuring quick service

• Focusing on in-person interactions even in drive-throughs

What is a key strategy of Dollar General's location choice for its stores?

• Near urban centers

• Inside shopping malls

• In rural areas away from major retailers

• Adjacent to major highways

How does Sephora's store layout differ from traditional cosmetic stores?

• Products are grouped by brand

• Products are only available online

• All products are behind counters

• Makeup items are placed next to each other regardless of brand

What unique feature does Sephora offer to enhance customer experience?

• Virtual reality makeup trials

• Assisted self-service model allowing product testing

• Sales representatives for each brand

• Online-only product previews

What strategy has Target adopted to enhance customer shopping experience?

• In-store product auctions

• Combination of lavish displays and standard aisles

• Membership-only access to stores

• Online shopping only

How does Target use its store design to influence customer purchases?

• Using dim lighting to highlight products

• Staging areas with appealing lighting and displays

• By offering the lowest prices for all products

• Placing essential items at the back