KFC's Expansion in China: A Business Case Study

How many KFC restaurants are there globally?

• About 29,000

• About 10,000

• About 14,000

• About 55,000

What is the frequency of new KFC locations opening worldwide?

• Every 3.5 hours

• Every 5 hours

• Every 2 hours

• Every 6 hours

Which country has the largest market for KFC?

• India

• United States

• China

• United Kingdom

What percentage of KFC stores in China were built in the last four years?

• 25%

• 50%

• 40%

• 30%

What unique menu items does KFC China offer?

• Pasta and meatballs

• Sushi

• Rice congee and steamed dumplings

• Fish and chips

What challenges has KFC China faced recently?

• Overexpansion

• Food safety scandals and economic downturn

• Lack of ingredients

• Decrease in chicken supply

When did KFC first enter the Chinese market?

• 1990

• 1992

• 1987

• 1985

What was a significant factor in KFC's early success in China?

• Menu adaptation to local tastes

• Superior customer service

• Lower prices than competitors

• Exclusive partnerships

How does Yum China's revenue in 2022 compare to Yum! Brands?

• Yum! Brands had higher revenue

• Yum China had higher revenue

• Both had equal revenue

• Data not available

What percentage of KFC's sales in China are digital orders?

• 60%

• 95%

• 89%

• 75%