SEM ASSIGNMENT #10

Key points about product licensing include all of the following except:

• Intellectual Property Rights:

• Royalty Payments

• Marketing Mix

• Product Range

Product license agreements allow the licensee to use the

• Intellectual Property

• Roylalty Fee

• All the Licensor products

• All of the Above are correct

• Brand protection refers to:

• Offering a limited warranty on all sales.

• Storing all the products in a safe warehouse

• Safeguarding a brand’s reputation, value, and integrity.

• Hiring more security to reduce shoplifting

Intellectual property infringements include all of the following except:

• • Counterfeiters: Unauthorized copies of branded products.

• Using Logos and Trademarks without permission.

• • Unapproved Sellers: Those selling without proper authorization.

• • Compliant Licensees: Licensees adhering to the terms.

The primary goal of rebranding is to

• Create a fresh and distinct brand identity in the minds of consumers, investors, prospects, competitors, employees, and the general public

• Develop a new name, symbol, logo, and related visual assets like marketing materials

• Let the managment know how well consumers recognize a brand and what makes it familiar to them.

• The promotion of a particular product or company by means of advertising and distinctive design.

Rebranding can help escape a lackluster reputation. Uber, for instance, revamped its brand to shed negative associations and present a more positive image. This is an example of___

• Differentiation

• Modernization

• Market Expansion

• Image Enhancement

As companies evolve, they must keep up with the times. Rebranding allows them to refresh their look, adapt to changing trends, and stay relevant in a dynamic market. This is an example of________

• Market Expansion

• Modernization

• Image Enhancement

• Strategic Goals

What did Mcdonalds do to rebrand after the "Supersize Me" documentary

• Introduced healthier options and shared nutritional information openly

• Decreased the portion size of their Supersize menu

• Reminded the public about their affordable $1.00 menu in order to improve their image

• Started using local farmers for their lettuce, pickles, and onions instead of getting ingredients from foreign countries.

• During this Phase of the Product Life Cycle companies invest significantly in advertising and marketing to create awareness about the product.

• Growth Stage

• Introduction Stage

• Maturity Stage

• Innovative Stage

Which of the following does not happen during the growth stage of the Product Life Cycle?

• • Demand increases, leading to higher production and wider availability.

• Competitors may enter the market, but overall sales continue to rise

• • Sales stabilize, and the product becomes well-established.

• • Companies experience positive financial results.