8-1 Marketing Data

What is primarily gathered from interactions and transactions between a customer and a brand to improve decision making about the brand?

• Competitive intelligence

• Marketing data

• Metrics

• Forecasts

What type of information gives a company a competitive advantage by focusing on competitors and their customers?

• Qualitative forecasting

• Marketing research

• Competitive intelligence

• Lead generation

What are used for assessing, comparing, and tracking production or performance?

• Forecasts

• Metrics

• Marketing data

• Competitive intelligence

Which of the following is used for assessing, comparing, and tracking performance or production in business?

• Judgments

• Demographics

• Metrics

• Forecasts

What are forecasts in business typically based on?

• Future assumptions and guesses

• Historical data and current trends

• Personal opinions

• Random selection

Which of the following is NOT a type of customer data?

• Sales data

• Customer data

• Metrics

• Forecasts

On what do qualitative forecast models primarily rely?

• Statistics and bias

• Customer traffic

• Trend analysis

• Experience and instinct

Which of the following is NOT an element of quantitative forecast models?

• Statistics

• Judgments

• Traffic and analysis

• Customer data

What is primarily involved in the process of gathering, recording, and analyzing information about all the marketing functions, with a focus on the 4Ps?

• Competitive intelligence

• Marketing data

• Marketing research

• Quantitative forecasting

Market research is most concerned with which aspect of a certain market?

• Metrics

• Tracking

• Size

• Age