Business: Marketing

Which of the following is NOT one of the 4Ps of marketing?

• Price

• Peace

• Place

• Product

Which of the 4Ps looks at how much a customer should pay for a product?

• Product

• Promotion

• Place

• Price

Which of the 4Ps looks at the design of an item?

• Place

• Promotion

• Product

• Price

Which of the 4Ps is about persuading people to buy a product?

• Promotion

• Price

• Place

• Product

Which of the 4Ps looks at how to get a product to the customer?

• Product

• Promotion

• Place

• Price

Branding is part of which of the 4Ps?

• Price

• Place

• Promotion

• Product

What is meant by the term 'brand loyalty'?

• People like to try different brands

• People like to stay with the same brand

• Businesses do not value their regular customers

What is the MOST important think businesses need to do to keep their customers loyal?

• Say bad things about rival products

• Give special offers

• Spend a lot of money on marketing

• Keep prices low

What is the main feature of 'above the line' marketing?

• It involves making special offers on price

• It uses advertisements

• It is based on the use of loyalty cards

• It features public relations [PR] events

Which of the following methods of advertising products is likely to be the most expensive?

• TV advertising in primetime

• Small newspaper advertisements

• Radio advertisements

• Static billboards [the image does not change]