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Media IGCSE

Authored by Henry Godswill

Physical Ed

11th Grade

Used 4+ times

Media IGCSE
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23 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This consists of the channels used to convey the promotional message to the target market:

braodcasting

media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This promotional media with its combination of sound, action, and color, is the ultimate advertising medium for many businesses.

Social Media

Television

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When it to comes to using radio broadcasting for promotional purpose, which of the following is correct:

Local radio stations have a unique ability to connect with the community.

Radio offers live broadcasting of community events and local school sports.

A radio personality can create a memorable relationship with the audience.

All of these are correct about radio broadcasting and promotion.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This media has a concentrated and local geographic circulation:

television

newspapers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A promotional message purchased on the radio will usually last between 30 to 60 seconds and is called a:

Spot

Place

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This advertising media generally has poor print quality and a short life span:

magazines

newspapers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This promotional media tends to have very good print quality but less mass appeal:

magazines

newspapers

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Microsoft

Microsoft

Apple

Apple

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Others

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