Media IGCSE

This consists of the channels used to convey the promotional message to the target market:

• braodcasting

• media

This promotional media with its combination of sound, action, and color, is the ultimate advertising medium for many businesses.

• Social Media

• Television

When it to comes to using radio broadcasting for promotional purpose, which of the following is correct:

• Local radio stations have a unique ability to connect with the community.

• Radio offers live broadcasting of community events and local school sports.

• A radio personality can create a memorable relationship with the audience.

• All of these are correct about radio broadcasting and promotion.

This media has a concentrated and local geographic circulation:

• television

• newspapers

A promotional message purchased on the radio will usually last between 30 to 60 seconds and is called a:

• Spot

• Place

This advertising media generally has poor print quality and a short life span:

• magazines

• newspapers

This promotional media tends to have very good print quality but less mass appeal:

• magazines

• newspapers

Which of the following is NOT an example of print advertising media?

• newspapers

• magazines

• direct mail

• television

Which of the following advertising media has a targeted audience, a longer life span, a high pass along rate, and is more likely to be remembered than the others?

• Magazines

• Direct Mail

What role does the media play in sports?