CRITICAL THINKING STRATEGIES TO PERSUADE

With different semiotic modes such as text, images, and typography, the author can

persuade the audience to do something.

• True

• False

Pathos corresponds to...

• credibility

• emotions

Ethos corresponds to...

• credibility

• emotions

What persuasion mode is used in the image?

• logical logo

• patho (emotion)

What emotion (patho) is used in this advertisement?

• anger

• pity

• happiness

• fear

The image appeals to...

• ethos (credibility)

• pathos (emotions)

The image appeals to ...

• happiness

• anger

• pity

The advertisement appeals to...

• pathos (emotions)

• ethos (credibility)

The advertisement appeals to...

• ethos

• pathos

• logical logo

The 3 ways to persuade are

• ethos, critical thinking and pathos

• ethos, pathos and logical logos

• ethos, pathos and icons