
RPeM - Unit 4.1
Quiz
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Other
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Professional Development
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Practice Problem
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Medium
Vivien Ooi
Used 2+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a key focus when planning a marketing strategy?
Market Segmentation
Target Market
Target Marketing
Target Audience
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a major market segmentation variable?
Behavioural
Focus
Happiness
Mood
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the market into groups based on family size, age, family life cycle, gender, income level, occupation, education, religion, race, generation and nationality is
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the market into groups based on social class, lifestyle and personality characteristics is
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the market into groups based on knowledge, attitudes, uses and responses is
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of consumers targeted by advertisements is known as
target audience
target market
target segment
target group
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