RPeM - Unit 4.1

Which of the following is NOT a key focus when planning a marketing strategy?

• Market Segmentation

• Target Market

• Target Marketing

• Target Audience

Which of the following is a major market segmentation variable?

• Behavioural

• Focus

• Happiness

• Mood

Dividing the market into groups based on family size, age, family life cycle, gender, income level, occupation, education, religion, race, generation and nationality is

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentation

Dividing the market into groups based on social class, lifestyle and personality characteristics is

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentation

Dividing the market into groups based on knowledge, attitudes, uses and responses is

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentation

A group of consumers targeted by advertisements is known as

• target audience

• target market

• target segment

• target group