Reading Conta 12th Scenario 1 Theme 2

How can business capture customer attention through visuals?

• a) By using dull colors and simple designs.

• b) By utilizing eye-catching visuals with bright colors and striking imagery.

• c) By avoiding creative designs in advertisements.

Why is storytelling considered a powerful tool in capturing customer attention?

• a) Because it allows businesses to overwhelm customers with information.

• b) Because it helps connect with customers on an emotional level and creates a memorable brand experience

• c) Because it is a cost-effective way to advertise products.

How can businesses personalize communication to capture customer attention?

• By sending generic emails to all customers.

• By tailoring communication to individual preferences and interests based on past purchase behavior or demographic information.

• By avoiding communication with customers altogether.

What are some psychological factors that influence consumer behavior?

• Perception, motivation, attitudes, and beliefs.

• Social influences, such as family and friends.

• Decision-making processes.

How do social influences impact consumer behavior?

• By providing discounts and promotions.

• By shaping consumers' perceptions through advertising.

• By word-of-mouth recommendations, social proof, and social media influencers.

What is the decision-making process that consumers typically go through when making a purchase?

• recognition of a need or want, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

• Recognition of a need or want, purchase decision, and post-purchase evaluation.

• Information search, evaluation of alternatives, and purchase decision.