Marketing Environment Quiz

What is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends?

• Competitive Analysis

• Market Analysis

• Environmental Scanning

• Consumer Behavior Study

Which of the following is NOT a part of the microenvironment in the marketing environment?

• Suppliers

• Competitors

• Economic Forces

• Marketing Intermediaries

What does the demographic environment involve?

• Market Competition

• Political Forces

• Technological Innovations

• Geographic Population Shifts

Which generation is retiring at a rate of 10,000 every 24 hours?

• Baby Boomers

• Generation Z

• Generation Y (Millennials)

• Generation X

What does culture consist of in the marketing environment?

• Regulatory Forces

• Competitive Analysis

• Economic Conditions

• Values, Ideas, and Attitudes

What is the study of human populations including size, density, location, age, gender, race, and occupation?

• Economic Analysis

• Social Media Trends

• Demography

• Technological Research

Which of the following is an example of a macroeconomic indicator?

• Inflation

• Disposable Income

• Gross Income

• Discretionary Income

What does technology consist of in the marketing environment?

• Inventions from Applied Science

• Cultural Values

• Product-Related Legislation

• Consumer Income

Which form of competition consists of many sellers with substitutable products?

• Pure Competition

• Monopolistic Competition

• Oligopoly

• Pure Monopoly

What is the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions?

• Technological Innovation

• Competition

• Regulation

• Consumerism