Language Features of Advertisement

What is meant by " Connotations " in the context of language characteristics in advertising?

• Use of technical language

• Use of formal language

• Use of concise and direct language

• Emotional use of language

What is the main purpose of using persuasive language in advertising?

• Educate the audience about the

     product

• Make ads more visually appealing

• Persuade your audience to take a specific action

• Use complicated language

What is meant by a "call to action" (CTA) in the context of advertising language characteristics?

• The language used to make the ad funnier

• Clear instructions to the audience about what action to take

• Providing technical information about products

• A convincing statement about the product

Why is emotional language often used in advertising?

• To make advertising more technical

• To make advertising more complicated

• To connect with the audience emotionally

• To convey technical information

What is meant by "storytelling" in the context of language characteristics in advertising?

• Using language that is difficult to

  understand

• Telling fictional stories in advertising

• Using emotional language

• Use narrative techniques to engage

  with the audience

Below is an example of connotation that can be used to promote advertisement, except...

• Childish

• Economical

• Affordable

• Eco-Friendly

Persuasive expression that can be implemented for promoting a concert event is...

• Don't miss out

• Limited quality

• Buy 1 get 1

• Best deal

To persuade people through advertisement, some elements should be conducted to promote products, services, brands, or events such as...

• Compound Words

• Verb II and III

• Positive Adjectives

• Grammar

An example of positive adjective that can be used to describe cleaning product is...

• Fabulous

• Extraordinary

• Wonderful

• Fragrant

Why advertisement does not need grammar?

• To explain the meaning of the advertisement itself

• To directly deliver the information to people

• To prepare comprehensive dialogue during the advertisement broadcasting

• To describe the benefits of the advertisement