TFTFM3145 1st Quiz

Derived from hand writing and refers to the pure creation of an item by hand, created in atelier.

Also called the new luxe. They are at the top of the mass market spectrum concerning price.

Products in this brands are generally mass-produced and widely distributed.

Occupied a prominent place in the fashion industry's communication strategies process of promoting products.

It became a common approach in many companies' branding strategy especially among luxury brands.

One of the most direct and traditional communication.

Violation of laws, regulations and contractual obligation that protect the intellectual property rights of the products.

What are the 3 sub-categories of Premium brand?