Tourism Marketing

In this stage of the tourism product life cycle, new tourism products are discovered and introduced.

• Consolidation

• Development

• Involvement

• Exploring

At this stage of the tourism product life cycle, artificial attractions replace natural or cultural attractions, and the destination becomes more fashionable.

• Stagnation

• Development

• Involvement

• Consolidation

Modernized infrastructure are built in this stage, and natural and artificial attractions are developed for tourists.

• Rejuvenation

• Development

• Involvement

• Consolidation

At this stage, private companies or the government might make investments to transform the destination and introduce a new tourism product line.

• Rejuvenation

• Development

• Involvement

• Consolidation

If proper steps and policies are formed at this stage, the destination can be sustained for a longer time.

• Stagnation

• Development

• Involvement

• Consolidation

It refers to the grouping of products with similar characteristics or attributes and serving a similar market.

• Socioeconomic and Demographic

• Product-Related Segmentation

• Psychographic Segmentation

• Geographic Segmentation

This segmentation is similar to demographic segmentation, but it deals with more mental and emotional characteristics.

• Socioeconomic and Demographic

• Product-Related Segmentation

• Psychographic Segmentation

• Geographic Segmentation

This segmentation approach may consider climate, territory, natural resources, and population density variables.

• Socioeconomic and Demographic

• Product-Related Segmentation

• Psychographic Segmentation

• Geographic Segmentation

It is a step in the strategic marketing process where the current market trends and actual figures in tourism help measure the climate of a business.

• Analyze Competitors

• Research the Industry

• Outline Strategies and Tactics

• Reflect on the Previous Year

It is a step in the strategic marketing process in which a competitive analysis is performed to cover the strengths and weaknesses of a business’ competition.

• Analyze Competitors

• Research the Industry

• Undertake a SWOT Analysis

• Determine the Ideal Target Audience