Product Distribution Strategies

What does intensive distribution mean in the context of product distribution strategies?

• Distribution through a single outlet in a small area

• The use of all available outlets for a product

• Distribution through selected outlets in various regions

• Online distribution only

Which distribution strategy involves using only a portion of the available outlets for a product in each geographic area?

• Intensive distribution

• Exclusive distribution

• Selective distribution

• Franchise distribution

What is exclusive distribution?

• The use of multiple retail outlets in a small area

• The use of only a single retail outlet for a product in a large geographic area

• Online exclusive distribution

• The use of all available outlets internationally

How do wholesalers primarily help retailers?

• By providing legal advice

• By buying in large quantities and selling to retailers in smaller quantities

• By offering free products

• By setting retail prices

What is one of the ways wholesalers assist retailers that involves inventory management?

• By providing transportation for customers

• By offering extended warranties on products

• By stocking a variety of goods in one place

• By conducting market research

In what areas do wholesalers provide assistance to retailers apart from supplying products?

• Promotion, market information, and financial aid

• Employee training and development

• Store layout and design

• Customer service management

Which of the following is a way wholesalers help manufacturers in reducing costs?

• By reducing inventory costs

• By increasing advertising expenses

• By hiring more staff

• By expanding office space

What risk do wholesalers assume to aid manufacturers?

• Legal risks

• Credit risks

• Operational risks

• Compliance risks

What type of information do wholesalers furnish to manufacturers?

• Employee information

• Market information

• Financial information

• Technological information

What is the role of a merchant wholesaler in the distribution process?

• To provide customer service only

• To purchase goods in small quantities and sell them directly to consumers

• To act as a middleman by purchasing goods in large quantities and selling them to various types of users

• To manufacture goods and sell them to retailers