Brands

When customers keep buying products or services from the same brand, instead of choosing alternatives from competitors. it is _________

• Brand image

• Brand name

• Brand loyalty

• Brand stretching

Answer explanation

Brand loyalty refers to customers repeatedly choosing products or services from the same brand over competitors. It signifies a strong connection and trust towards the brand.

The brand ______ is what people believe about your brand, not what you tell them to believe.

• awareness

• stretching

• loyalty

• image

Answer explanation

The brand image is what people believe about your brand, not what you tell them to believe. It represents the perception and reputation of the brand in the eyes of consumers.

One form of product _________ is naturally placing a branded object into a movie or TV Show.

• Launch

• Lifecycle

• Placement

• Range

Answer explanation

The correct choice is 'Placement' as it refers to the act of naturally integrating a branded object into a movie or TV show for product promotion.

• The company hired a famous actor for the _________ of their latest smartphone.

• Placement

• Range

• endorsement

• Launch

A _______is a specific group of customers who have similar characteristics or needs

• Share

• Challenger

• Research

• market segment

Subway has been market ___________ over Mc donalds a long the years in USA

• Share

• Leader

• Segment

• Challenger