Nike Innovation WSJ

What significant action did Nike CEO John Donahoe announce in late February?

• The launch of a new sneaker line

• The layoff of more than 1,600 employees

• A salary increase for all staff

• The opening of new retail stores

According to the article, what has Nike lost ground in since the pandemic?

• Its critical running category

• Basketball footwear

• Children's athletic wear

• Women's sports apparel

What was the number one priority for the CEO of the company when taking over, according to a 2020 Wall Street Journal interview?

• To cut ties with retail partners

• To not screw it up

• To sell more merchandise directly to consumers

• To clear out overstuffed shelves

What is the company now asking from some of their stores to help with?

• Expanding to new markets

• Clearing out overstuffed shelves and warehouses

• Launching new products

• Increasing digital sales

According to the article, what has the company's strategic missteps led to internally?

• A decrease in digital sales

• A debate about its identity

• An increase in retail partnerships

• A reduction in product variety

Which new competitors are mentioned as having borrowed from the company's playbook?

• Adidas and Puma

• On and Hoka

• Reebok and Skechers

• Under Armour and New Balance

What was the percentage decline in Nike's shares over the past year as mentioned in the article?

• A) 19%

• B) 24%

• C) 30%

• D) 15%

According to the CEO, what did Nike need to boost in order to regain its "sharp edge" in sports?

• A) Product quality

• B) Disruptive innovation pipeline

• C) Employee morale

• D) Global sales

What significant change did Nike make in response to becoming too cautious after the pandemic?

• A) Reduced product prices

• B) Increased marketing

• C) Focused on cutting-edge footwear

• D) Expanded retail stores

What was the main goal for the new CEO of Nike when he took over in early 2020?

• To expand Nike's retail locations globally.

• To enhance the brand's marketing strategies.

• To transform Nike into a tech company more directly connected to consumers.

• To redesign the Nike logo.