Marketing Quiz

Customer retention is a company's ability to:

• encourage customers to purchase again

• force customers to purchase again

• make customers feel content on one occasion

• make sure customers return a survey

Client satisfaction means:

• all expectations and needs have been met

• all expectation and needs have nearly been met

• no expectations and needs have been met

• some expectations and needs have been me

Outline the term market segmentation.

Identify what the 4 P's in the marketing mix represent.

Outline two categories commonly used in demographic market segmentation.

Outline two marketing communication methods.

Identify the marketing segmentation category that indicates where the consumer might live.

Outline the advantages of healthy competition in the market place.

Outline two types of sales promotion.

List three examples of marketing communication methods.