
Marketing Quiz
Authored by Donna Humphries
Specialty
11th Grade
Used 1+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customer retention is a company's ability to:
encourage customers to purchase again
force customers to purchase again
make customers feel content on one occasion
make sure customers return a survey
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Client satisfaction means:
all expectations and needs have been met
all expectation and needs have nearly been met
no expectations and needs have been met
some expectations and needs have been me
3.
OPEN ENDED QUESTION
3 mins • 1 pt
Outline the term market segmentation.
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
Identify what the 4 P's in the marketing mix represent.
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
Outline two categories commonly used in demographic market segmentation.
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
Outline two marketing communication methods.
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
Identify the marketing segmentation category that indicates where the consumer might live.
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