Marketing

What is the first stage in creating a performance measurement system for digital channels?

• Defining the performance metrics framework

• Tools and techniques for collecting insights

• Creating a performance measurement system

• Analyzing the results

What is the purpose of Stage 2 in the performance measurement process for digital channels?

• Running processes and results

• Creating a performance measurement system

• Collecting insights

• Defining the performance metrics framework

What does Stage 3 in the performance measurement process for digital channels involve?

• Creating a performance measurement system

• Defining the performance metrics framework

• Tools and techniques for collecting insights, running processes and results

• Planning future strategies

What is the first step in the performance measurement process according to the diagram?

• Performance measurement

• Goal setting

• Performance diagnosis

• Corrective action

According to the diagram, what should be asked during the performance measurement stage?

• What do we want to achieve?

• What is happening?

• Why is it happening?

• What should we do about it?

What question corresponds to the corrective action stage in the diagram?

• What do we want to achieve?

• What is happening?

• Why is it happening?

• What should we do about it?

During the 'Control' phase, what is one of the questions that needs to be answered?

• Who?

• When?

• How?

• Why?

What does "Business contribution" in digital marketing measurement primarily focus on?

• Customer satisfaction and feedback

• Online revenue contribution and profitability

• Website usability and performance

• Email marketing strategies

Which category in digital marketing measurement deals with leads, sales, and service contacts?

• Business contribution

• Marketing outcomes

• Customer satisfaction

• Site promotion

What is emphasized in the "Customer behaviour (web analytics)" category?

• Site usability and clickstreams

• Referrer efficiency and link building

• Online revenue and indirect impact

• Leads and sales conversion