GHOM3053 Chapter 2

Successful marketing managers focus on understanding their consumers' needs and wants

• TRUE

• FALSE

TWO types of hospitality customer:

• Meeting and Convention

• Business and Leisure

• Exhibit and Trade Shows

• Single, Couples and Families

This market is huge. Most are seminars and training programs. All government employees on official traveling have food and lodging allowances. This market refers to ......

• Corporate Market

• Government market

• Association Market

Comprises local, national or international community, which formed to serve the common interests and objectives. This market refers to ..............

• Corporate Market

• Government Market

• Association Market

"Healing" refers to the .................... customer.

• Business

• Leisure

• Single

• Families

................................ consist of all individuals and households who buy or acquire goods and services.

• Consumer Market

• Consumer Behavior

• Leisure Customer

• Demographic

......................................................... is how individuals make decisions to spend of what - why - when - where - how often - how they buy the products/services.

• Strategic behavior

• Organizational behavior

• Consumer market

• Consumer behavior

Buyer decision consists of .....................................

• Problem recognition, evaluation of alternative, purchase, post purchase evaluation

• Need recognition, Evaluation of information, info seeking, purchase, post purchase evaluation

• Problem recognition, Info seeking, evaluation of alternative, purchase decision, post purchase evaluation

• Evaluation of info, need recognition, purchase, post purchase evaluation

Consumer behavior model involves of cultural, social, personal and psychological elements.

• TRUE

• FALSE

Age and Life Style, Occupation, Economic Circumstances, Lifestyle and Personality are elements of ....................... in Consumer Behavior Model.

• Cultural

• Social

• Personal

• Psychological