Promotional Media Quiz

This consists of the channels used to convey the promotional message to the target market:

• Media

• Broadcasting

• Magazines

• Print

This promotional media with its combination of sound, action, and color, is the ultimate advertising medium for many businesses.

• directories

• social media

• radio

• television

When it comes to using radio broadcasting for promotional purpose, which of the following is correct:

• Local radio stations have a unique ability to connect with the community.

• Radio offers live broadcasting of community events and local school sports.

• A radio personality can create a memorable relationship with the audience.

• All of these are correct about radio broadcasting and promotion.

This media has a concentrated and local geographic circulation:

• television

• newspapers

• magazines

• Twitter

A promotional message purchased on the radio will usually last between 30 to 60 seconds and is called a:

• Spot

• Location

• Place

• Pad

This advertising media generally has poor print quality and a short life span:

• magazines

• billboards

• newspapers

• social media

Why has The Times Picayune newspaper in New Orleans reduced publication from 7 days to only 3 days each week?

• The printed newspaper industry is currently in decline in the United States.

• Only a small percentage of younger people are reading newspapers today.

• The internet provides free and instant access to many sources of news.

• All of the above are reasons why The Times Picayune has reduced publication.

This promotional media tends to have very good print quality but less mass appeal:

• magazines

• radio

• newspapers

• television

Which of the following is NOT an example of print advertising media?

• newspapers

• magazines

• direct mail

• television

A local furniture store in a small community of 10,000 people wants to promote a special sale lasting only one week, would best be served by which of the following advertising media?

• magazines

• directories

• newspapers

• billboards