Principles of Persuasion Quiz

What is the first principle of persuasion?

• Reciprocity

• Scarcity

• Consistency

• Authority

Which principle involves the perception of something as rare or limited?

• Consensus

• Reciprocity

• Liking

• Scarcity

Which principle focuses on trusting powerful individuals and their expertise?

• Authority

• Reciprocity

• Consistency

• Scarcity

Which principle suggests that people are more likely to do something consistent with past behavior?

• Authority

• Consensus

• Consistency

• Liking

Which principle states that people are more willing to say 'yes' to those they are fond of?

• Scarcity

• Unity

• Consensus

• Liking

Which principle involves humans wanting to conform to the group?

• Authority

• Consistency

• Liking

• Consensus

Which principle did Robert Cialdini add as the 7th principle of persuasion?

• Authority

• Reciprocity

• Scarcity

• Unity

What did Jane do to create a sense of exclusivity for her products?

• Distributed paper cups to everyone

• Pretended to run out before everyone got what they lined up for

• Produced enough for all customers

• Offered free samples to everyone

How did Jane appear trustworthy when trying to open a savings account?

• Closed her business

• Got laughed at

• Partnered up with her supplier

• Ignored the situation

What did Jane do to strengthen her business according to the text?

• Compete aggressively with other businesses

• Ignore customer feedback

• Show interest in the community

• Avoid connecting with customers