Promotion Strategies

Philippine Airlines established a comprehensive frequent flyer program called Mabuhay Miles where passengers earn points based on the distance traveled, ticket class, and frequency of travel. Points can be redeemed for various rewards, including free flights, seat upgrades, access to airport lounges, and even partner deals with hotels and rental car companies. Passengers can easily track their points through the airline's website or mobile app. What sales promotional tool is used?

• Coupons

• Premiums

• Point of purchase

• Patronage

A popular coffee shop chain aims to boost sales and customer loyalty. The marketing team introduces a promotion where customers receive a free, exclusive mug with the purchase of a specific coffee blend. The goal is to incentivize coffee enthusiasts to try the new blend and create a memorable experience through a complimentary item. What sales promotional tool is used?

• Packages

• Premiums

• Patronage

• Contests

In the lobby or front desk area of each hotel, prominently positioned displays feature colorful brochures, images, and information about the hotel chain's other properties. The display encourages guests to explore different destinations within the hotel chain. Additionally, souvenir items, such as branded merchandise or local products, are strategically placed near the cashier for easy, random, and impulse purchases by guests checking out. What sales promotional tool is used?

• Patronage

• Premiums

• Point of purchase

• Package

A luxury resort situated in a popular vacation destination aims to maximize its revenue and attract guests throughout the year. To achieve this, the resort creates an all-inclusive set of complementing products that includes a two-night stay, daily breakfast, spa credits, access to recreational activities, and complimentary airport transfers. Individually, these services would cost more if purchased separately. What sales promotional tool is used?

• Samples

• Point of purchase

• Games

• Packages

A well-established restaurant chain is looking to boost its sales and attract new customers. The restaurant launches a campaign offering discounts on specific menu items or a percentage off the total bill. The certificates are distributed through various channels, including social media, local newspapers, and the restaurant's website. Customers can either print the certificates or show them digitally to avail of the discounts during their visit. What sales promotional tool is used?

• Packages

• Coupons

• Samples

• Point of purchase

A luxury hotel is opening its doors in a popular tourist destination. The hotel management recognizes the power of influential decision-makers and wants to create a buzz around its unique offerings. The hotel identifies influential decision-makers such as travel vloggers, travel agency executives, and key figures in the local hospitality community. It extends personalized invitations for a complimentary stay and experience at the hotel during its grand opening. These decision-makers are provided with exclusive access to the hotel's facilities, services, and amenities. What sales promotional tool is used?

• Premiums

• Samples

• Contests

• Point of Purchase

Cebu Pacific, known for its innovative marketing strategies, decided to launch a special raffle to celebrate a significant milestone of reaching a certain number of passengers. Customers are informed that for every flight ticket purchased within a specified period, they will receive a digital raffle entry. The more flights booked, the more entries participants accumulate, increasing their chances of winning. What sales promotional tool is used?

• Point of purchase

• Contests and Games

• Samples

• Packages

What is the term for the publicly aired broadcasts that do not require a subscription fee?

• Channel Surfing

• Free TV

• Cable TV

• Pass-on readership

What term is used to describe the phenomenon of viewers switching between different TV channels?

• Channel Surfing

• Free TV

• Cable Subscription

• Regional Programming

Which type of radio is generally associated with music due to its higher audio quality?

• • AM radio

• FM radio

• Print media

• Cable TV