5.3 Quiz: Service and Marketing

What is a charitable donation?

• a business partnership

• 
  a cash contribution or gift made to a nonprofit

• a marketing strategy

• 
  a move made for the public to view

Which of the following is true about word-of-mouth marketing?
Select all that apply.

• 
  Word-of-mouth marketing is an expensive way of marketing.

• 
  Word-of-mouth marketing is a form of organic marketing.

• Word-of-mouth marketing creates a network of good buzz about your restaurant.

• Word-of-mouth marketing is a form of inorganic marketing.

What is inorganic marketing?

• 
  using inorganic materials in marketing

• using paid methods of marketing to engage new customers/clients

• 
  using word of mouth to market your restaurants

• 
  using private funds to market your restaurant

What is brand recognition?

• 
  Brand recognition is a form of inorganic marketing.

• 
  Brand recognition is a marketing strategy.

• 
  Brand recognition is a paid form of marketing.

• 
  Brand recognition is how the public distinguishes your restaurant from others.

What does ROI stand for?

• return on income

• return on initials

• return on investment

• return on interest

What is revenue?

• 
  Revenue is an expense.

• 
  Revenue is a form of organic marketing.

• Revenue is the amount of money a business brings in through daily operations.

• Revenue is the same as profit.

What is operational networking?

• Operational networking is when the restaurant builds a network that will help in reaching goals and that might be good partnerships.

• 
  Operational networking is connections made with those in relation to a job role.

• Operational networking is when the restaurant manager creates connections for personal growth.

• 
  Operational marketing is when the restaurant creates a financial plan for employee wages.

What is the benefit of networking?

• 
  Networking consists of the relationships that may benefit a restaurant.

• 
  Networking is what defines a specific demographic.

• 
  Networking is the interrelationship of online platforms.

• 
  Networking is a form of revenue.

Why are promotions important for a business?

Select all that apply.

• 
  saving taxes

• 
  creating a network of local business owners

• abiding by legal processes

• attracting new customers

What is the goal of marketing?

• 
  to survey existing customers about what dishes they would like to have at the restaurant

• 
  to hand out promotional material

• 
  to advertise a business

• 
  to engage with existing and potential customers