Marketing Quiz

______ is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

______ is using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotions of a product or service.

______ is a specific group of consumers at which a company aims its products and services.

______ is the action or activity of gathering information about consumers' needs and preferences.

______ is the public promotion of something, such as a product, service, business, or event, to attract or increase interest in it.

______ is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Businesses that use effective marketing have a huge advantage and understand it is important to use all marketing tools.

• True

• False

Marketing is about delivering the product or service to the consumer and keeping their experience enjoyable even after the transaction.

• True

• False

There are 5 functions to Marketing. When you understand these functions, you will have a grasp on recognizing activities being performed by companies as they develop new products, improve marketing procedures, and respond to customer needs.

• True

• False

Once you have done a SWOT Analysis you'll have a long list of actions to take. You will want to improve your weak areas, stop threats, explore every opportunity, and build on your strengths.

• True

• False