Digital Marketing Quiz

Google assumes individual components that make up the servers in its server farms will regularly fail, but no single failure should interrupt the firm’s operations. By doing so, Google can ensure its network is:

• data optimized

• traffic efficient

• fault tolerant

• service-regulated

• organically searched

Interstitials refer to:

• the intermediary entity that runs an ad network, lining up customers, displaying ads, and collecting revenue.

• 1. graphical advertising, as opposed to text ads.

• 1. ads that run before a user arrives at their intended destination in a website or app.

• 1. cost-per-action programs, where sponsors pay referring websites part of the revenue earned from referrals.

• 1. Websites that are displayed when users click on advertisements.

With Google search, organic search results appear

• a) before sponsored ads.

• b) after sponsored ads.

• c) as part of sponsored ads.

• d) to the right of sponsored ads.

• e) below the knowledge panel.

A(n) _____ is a search performed on Google or any other search engine.

• a) impression

• b) PageRank

• c) query

• d) link

• e) crawl

Which of the following statements holds true for the term deep Web?

• a) It refers to the Internet directory service that allows devices and services to be named and discoverable.

• b) It refers to the process of improving a page’s organic search results.

• c) It refers to Internet content that can’t be indexed by Google and other search engines.

• d) It refers to a temporary storage space used to speed computing tasks.

• e) It refers to software that traverses available Web links in an attempt to perform a given task.

Close to 20 percent of Google’s revenues come from running ads on:

• a) the Android platform.

• b) its organic search pages.

• c) third-party websites.

• d) competing search engines.

• e) built-in toolbars.

Ad rank on Google is calculated using the equation: Ad Rank = f (_______________, Quality Score, expected impact of extensions and formats).

• a) Maximum CPC

• b) Maximum CPM

• c) CTR

• d) Impression

• e) PageRank

Which of the following statements holds true for search engine optimization (SEO)?

• a) It refers to the process of improving an ad’s rank in Google’s online advertising listings.

• b) It refers to the process of improving a page’s organic search results.

• c) It refers to Internet content that can’t be indexed by Google and other search engines.

• d) It refers to a temporary storage space used to speed computing tasks.

• e) It refers to software that traverses available Web links in an attempt to perform a given task.

The _____ measures the percentage of people who clicked on an ad to arrive at a destination-site.

• a) click churn rate

• b) link

• c) click-through rate

• d) click landing-page rate

• e) impression score

Online ads that include animation, audio, or video are called _____.

• a) rich media ads

• b) popup ads

• c) bullhorn ads

• d) buzz marketing ads

• e) contextual ads