Long Quiz in POM

In the steps of market opportunity analysis process, which step demands to seek for the market oppprtunity within the particular industry you are dealing in?

• Create your own projection

• Current market trends

• Define your target market

• Defining industry

In the steps of market opportunity analysis process, in which step you must be always in dire need to know what businesses you are competing with?

• Get each and every detail about your competitors

• Current market trends

• Define your target market

• Cretste your own projection

In the steps of market opportunity analysis process, which step uses several techniques built on the information that you have gathered and forecast your sales?

• Create your own projection

• Current market trends

• Define your target market

• Defining industry

In the steps of market opportunity analysis process, in which step you are supposed to look at your growth conditions along with any kinds of social changes or trends that can impact the business?

• Create your own projection

• Current market trends

• Define your target market

• Defining industry

In the steps of market opportunity analysis process, in which step you need to build a comprehensive customer profile for your product?

• Create your own projection

• Current market trends

• Define your target market

• Defining industry

It is a process to assess the attractiveness of a business opportunity.

• Market Opportunity

• Market Opportunity Analysis

• Market Analysis

• Customer Opoortunity Analysis

It requires more in depth understanding of the actual decision making process of the customer purchase.

• Market Demographics

• Customer Demographics

• Market Behavior Analysis

• Customer Behavior Analysis

The target market segments are specified by the following factors: age, income, education, ethnicity, geography and etc.

• Market Demographics

• Customer Demographics

• Market Behavior Analysis

• Customer Behavior Analysis

All are Customer Analytics Benefits except for?

• Increased sales and revenue

• Poor customer engagement

• Lower customer acquisition cost

• Boost to brand awareness

It a set of action business takes to build and market its product or service to its customers.

• Marketing Mix

• Marketing Analysis

• Customer Development

• Market Development