Integrated Marketing Communication Quiz

Integrated Marketing Communication Quiz

12th Grade

10 Qs

quiz-placeholder

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Integrated Marketing Communication Quiz

Integrated Marketing Communication Quiz

Assessment

Quiz

Business

12th Grade

Practice Problem

Easy

Created by

Ces David

Used 8+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does IMC stand for?

Internet Marketing Communication

Internal Marketing Campaign

Integrated Marketing Communications

International Marketing Collaboration

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of Relationship Marketing?

Increasing one-time sales

Reducing customer satisfaction

Building long-term relationships with customers

Expanding market reach globally

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing strategy involves communicating directly with targeted individuals or organizations?

Direct Marketing

Indirect Marketing

Inbound Marketing

Social Media Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of Public Relations?

Boost short-term sales

Increase advertising costs

Build and maintain a positive brand image

Reduce customer engagement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main benefit of Sponsorship for brands?

Decrease brand exposure

Reduce brand association

Increase brand awareness and engagement

Limit target audience reach

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Corporate Advertising focus on?

Promoting specific products or services

Conveying competitor's values

Building corporate brand image

Increasing short-term sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing tactic involves short-term incentives to stimulate immediate purchases?

Loyalty Programs

Contests

Discounts

Social Media Challenges

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