Exam Preparation 2.0

A game development company wants to create a new action-adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

• Leverage

• Creation

• Cultivation

• Growth

A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business's post in her personal social media network. What kind of social media communication is this?

• Paid communication

• Earned communication

• Owned communication

• Posted communication

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising. What would help them choose the best platform to achieve their goals?

• Compare the advertising rates of multiple platforms and choose the least expensive one

• Consolidate the multiple platforms, by migrating users into one network

• Identify the most common characteristics of their followers and select the platform that best targets them

• Select the best possible graphic designer to create eye-catching, compelling advertisements

Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

• Financial loss and corporate identity theft

• Reputation damage and financial loss

• Reputation damage and cybercrime

• Theft of intellectual property and cybercrime

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign? (Formula)

• E-commerce site listing fees, website development costs and pay-per-click fees

• Employee compensation, cost of goods sold and pay-per-click fee

• Graphic design cost, membership fee, pay-per-click fee and total clicks made

• Total budget amount, pay-per-click fee and total clicks made

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

• Campaign

• Platform

• Executive

• Community

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Click-through Rates

• Conversion attribution

• Total revenue earned

• Cost per click

Terri is the social media strategist for a large educational institution and is responsible for social media risks. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage requires assigning probability levels to threats?

• Assess and evaluate

• Monitor and revise

• Identify and resolve

• Manage and Mitigate

In order to be considered as part of a brand's primary audience, a persona must be:

• A returning customer who shares the product with other users and who regularly interacts with your brand

• Someone who is interested in the product, needs the product and is able to afford the product

• Considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer

• Someone who is interested in the product, wants to share the product with more users and is able to afford the product

A well-known CEO of a large company regularly presents keynote speeches at industry conferences. How can these presentations be made more social to reach more people?

• Make sure all social media posts link back to your company's web site

• How you cover a topic should largely be based on what the audience needs and wants from this presentation

• Share them as live streaming events and invite the audience to ask questions

• Listen/analyze, identify the target audience, set goals, define strategies, implement, monitor/adjust (all stages)