How much social media lingo do you know?

In social media talk, a 'post' could refer to:

• a photo or image

• a meme

• a video

• a comment or question

• ALL of these could be examples of posts

In social media, the term 'content' refers to:

• anything a company or user gives to their audience (video, blog, live streams, photos, articles, etc)

• anything a company or user shares with their audience that is popular (video, blog, live streams, photos, etc)

• anything a company or user sends to their users directly via a messaging app.

In social media, more specific examples of content might be: (select ALL correct answers)

• Behind the Scenes

• a Did you Know?

• Before and After

• Tips and Tricks

A 'caption' refers to:

• the words associated with the post

• a logo associated with the post

• the brand persona

What is a companies' purpose of using a #hashtag in a post?

• 1. 1.To increase engagement and reach with users

• 2. 2.To increase your following

• 3.To help users find content easier

• Both 1 and 3

In social media, 'target audience' is very comparable to this:

• the sellers of your product

• a target market segment

• mobile marketing apps

• customer databases

Agree or Disagree?

The way an individual uses Instagram is different than how Marriott uses Instagram.

• Agree

• Disagree

MAU stands for:

• monthly active users

• monthly analysis of users

• monthly analytics of users

UGC stands for:

• user generated company

• user generated corporation

• user generated captions

• user generated content

What does 'clickbait' mean?

• A social network placed on the web

• headlines designed to tempt users to click through to a specific website

• a way to track the amount of clicks a user makes