Applied Business Tools and Technology

Stakeholders who benefit from the contents provided to the customer

• Prospect employee, investors, supply chain partners.

• Media, company's own employees, customer

• competitor, suppliers, employee

• prospect employee, customer, institutions

All except one are ways on turning interest into action.

• Providing basic information the customer would need.

• providing information that would move visitors further along the sales cycle.

• building up buyer's confidence in the company.

• Building up buyer's trust in the quality of product and services.

Communication trend in the hospitality industry that uses online registration, kiosks, targeted feedback questionnaires and options to pre-set room amenities.

• Mobile Convergence

• Self-service

• Guest Application

• Mobile Application

Communication trend in the hospitality industry that enables manager or owner to understand the whereabouts of their employees while on their work.

• Location-based services

• Mobile Convergence

• Location-based Systems

• Global Positioning System

Technology trend that uses 360 degree video around the user.

• Virtual Reality (VR)
• robots

• Internet of things

• Augmented Reality (AR)

The big "no, no" in providing information is saying:

• "Sorry, I don't know" but extending a help

• "Sorry I don't know" and doing nothing.

• "Sorry, I don't know" but making effort to provide information

• "Sorry, I don't know" and letting the customer leave.

Sources of Tourism Destination Information

• Social Media

• Travel Guide book

• Well travelled colleague

• Magazine

• industry People

Phases of cybersecurity management

• Plan and Prepare- Assess and Decide- Detect and Report- Respond- Post incident Activity

• Plan and Prepare- - Detect and Report-Assess and Decide- Respond- Post incident Activity

• Plan and Prepare- - Detect and Report- Respond-Assess and Decide- Post incident Activity

• Plan and Prepare- - Detect and Report-Assess and Decide- Post incident Activity-Respond

Cyber attack that uses email to conduct scam. once e-mail is clicked, it provides access to the hotel system

• ransomware attack

• spear-phishing attack.

• point of sales attack

• email-spamming

unauthorized copyright of electronic intellectual property.

• Piracy Invasion

• Online Piracy

• Online Privacy

• Copyright