Marketing Management

1.Which of the following is NOT an element of the marketing mix?

• a) Product

• b) Price

• c) Target Market

• d) Place

2. Marketing is a process which aims at ________

• a)Production

• b)Profit-making.

• c)The satisfaction of customer needs

• d) Selling products

3.Select an appropriate definition of ‘Want’.

• A. More consumer Needs

• B. Needs backed by buying power

• C. Needs directed to the product

• D. Basic human requirements

4.Good marketing is no accident but a result of careful planning and _____.

• a). Promotion

• b). Selling

• c). Policies

• d). Execution

5. ______is the best illustration of a subculture.

• a). Occupation

• b). Income

• c). Religion

• d). Family & Friends

5. ______ are the form of human needs take as shaped by culture & individual personality.

• a). Wants

• b). Demands

• c). Needs

• d). Social Needs

5. _______ is not a type of Marketing Concept.

• a). The production concept

• b). The selling concept

• c). The product concept

• d). The Supplier Concept

5. Marketing segmentation is useful for___________

• a). Prospects Identification

• b). To know the customer’s tastes and preferences

• c). To target current customers

• d). All of the above

9. _________ is the major objective of any marketing activity in the world.

 

 

• a). Promotion

• b). Selling

• c). Assembling

• d). Transportation

10.______ are products bought by individuals and organizations for further processing or for use in conducting a business.

• a). Consumer products

• B. Speciality products

• C. Industrial products

• D. Personal Products