3rd The Science of Branding Article Questions

How important is branding in determining the success or failure of a company?

• Not important at all

• Somewhat important

• Very important

• Occasionally important

How do brands influence our daily lives?

• By influencing the food we eat

• By influencing the clothes we wear

• By influencing the cars we buy

• By influencing the music we listen to

Why do companies engage in branding battles?

• To increase their market share

• To reduce production costs

• To improve employee satisfaction

How is a brand different from a product?

• A brand represents the idea and image associated with the product.

• A brand is the physical item being sold.

• A brand is the price of the product.

• A brand is the target market of the product.

What is the main goal of branding?

• Increase sales

• Create brand loyalty

• Generate brand awareness

• Make consumers choose one product over another by creating a strong brand image

How do consistent packaging and wide availability contribute to a positive buying experience for consumers?

• By increasing the price of the product

• By decreasing the quality of the product

• By creating confusion among consumers

• By enhancing convenience and trust in the brand

How can partnerships and endorsements benefit a brand?

• Increase brand awareness

• Decrease customer loyalty

• Improve product quality

• Reduce marketing costs

What is an example of effective branding building emotional connections with consumers?

• Hershey's holiday promotions

• Disneyland's new roller coaster

• McDonald's new menu items

• Nike's latest shoe release

Why is advertising crucial for branding?

• To increase sales revenue

• To create brand visibility and desire

• To reduce production costs

• To improve employee morale

Which of the following is NOT a branding strategy mentioned in the text?

• Brand definition

• Advertising

• Sponsoring/partnerships

• Social media management