CMOC Display Quiz

A customer wants the highest quality carpet we offer and doesn't mind if it costs more. Which display do you take them to?

• Infinity Ultrasoft

• Fabrica

• Tuftex Colorpoint

• Marquis

Answer explanation

We consider Fabrica to be the highest-quality carpet we sell, due to it's higher density (more knots per inch), higher quality latex which has less sand in it, the beck dyeing process (which makes carpet more vibrant and fade-resistant), and the high face weight (more ounces of nylon material used). Fabrica carpets are almost made-to-order and take about one month to arrive to our showroom, as compared to the typical 2 weeks.

A customer wants nylon carpet but needs to keep the project as affordable as possible. Which display do you take them to?

• Tuftex Colorpoint

• Marquis

• Dixie Home

• Tuftex Classics

Answer explanation

The Anderson Tuftex Classics collection is the most affordably priced Nylon carpet in our showroom. Also worth noting: Color Wall.

Why would anyone take a customer to the Dixie Home display?

• If the customer wants the best value in Nylon.

• If you (the sales rep) want to have an easy ordering process and work with responsive reps.

• If they are set on Nylon and can't find and option from a different nylon display that they like.

• If they want the best quality nylon carpet.

Answer explanation

Nuff said.

Which display do you always take a customer to first?

• In-stock carpet and short rolls

• Marquis

• Fabrica

• Tuftex Signature

Answer explanation

We try to sell through our stock first because we have already invested money into it, so we have some sunken cost. We would like to make that money back. However, these options may not be best for every customer. Make sure to listen to what the customer wants and needs.

If a customer wants to have a custom area rug made, which displays would be best to take them to due to their fun patterned options? (Select all that apply)

• Fabrica

• Colorpoint

• Mohawk Triexta Displays

• Hagaman/Craftworks

• Nourison/Nourtex

Answer explanation

Nourison, fabrica, hagaman, craftworks, and colorpoint make up our "Designer Alley" area of our showroom. This is where you can find all the most fun and colorful patterns. While the Triexta displays have some patterned options, it doesn't have many, and it is not considered a part of "Designer Alley".

Which display would you take a customer to if they need carpet installed ASAP, or have a rental property or home that they are listing for sale?

• Tuftex Classics

• Dixie Home

• In-stock and short roll carpets

• Specials

Which display would you take someone to if they wanted a carpet that is long wearing, more stain resistant than nylon, and less expensive than nylon?

• Mohawk Triextas

• Marquis

• Dream Weaver

• Dixie Home

Answer explanation

Triexta carpet has all these qualities. It is slightly less long wearing than Nylon. (Think 10-15 years rather than 10-20 years)

A customer's top priority is stain resistance, and they plan to be in the home for 10 years or less. They want to keep the price low. They don't like any of the in-stock options or anything on the specials wall. Which display do you take them to?

• Tuftex Classics

• Fabrica

• Infinity Ultrasoft

• Marquis

Answer explanation

Marquis is our go-to for these types of clients. Make sure to try the stock wall first, though. Bonus: if none of the areas will be high-wear (not much activity or walking, like a grandma for instance,) polyester is good for these folks too

A customer wants nylon carpet, but want something softer. They do not want Triexta. Which display should you bring them to?

• Infinity Ultrasoft

• Dreamweaver

• Shaw Classsics

• Hagaman

Answer explanation

This is the softest nylon we have in our showroom.

You have determined that polyester is the best material for a customer's unique situation. They cannot find one they like on the in-stock display, specials, or Marquis display. Where do you take them?

• Godfrey Hirst

• Infinity Ultrasoft

• Dreamweaver

• Mohawk Triextas

Answer explanation

The Dreamweaver displays on "Polyester Island" have additional polyester carpet options. They are usually slightly higher in price than Marquis.