Marketing Glossary Quiz
Authored by Isobella Bennett-Tonkin
Other
9th - 12th Grade
Used 3+ times
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13 questions
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1.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
A paid, non-personal message communicated through a mass medium.
(a)
2.
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1 min • 1 pt
Standards that define what is acceptable and unacceptable behaviour; that is concerned with what is morally right or wrong.
(a)
3.
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1 min • 1 pt
When the total market is subdivided into groups of people who share in an attempt to make a sale.
(a)
4.
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1 min • 1 pt
Involves the activities of a sales representative directed to a customer in an attempt to make a sale.
(a)
5.
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1 min • 1 pt
The market segment at which most of the marketing resources are directed.
(a)
6.
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1 min • 1 pt
When products that are the same or similar are made to appear different and/or better than those of their competitors.
(a)
7.
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1 min • 1 pt
The inclusion of advertisement in entertainment.
(a)
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