Consumer Behaviour Week 2 Lecture Quiz

Which chapter of the textbook is highlighted in the lecture material?

• Chapter 1

• Chapter 2

• Chapter 3

• Chapter 4

According to the lecture, what helps to simplify the decision-making process for consumers?

• Pricing strategies

• Heuristics

• Advertising

• Product quality

According to Sethna and Blythe, when is a need felt by consumers?

• When there is a match between the person's actual state and their desired state.

• When there is divergence between the person's actual state and their desired state.

• When the consumer's desires are fully satisfied.

• When the consumer has no further desires.

Which level of Maslow's Hierarchy of Needs is represented at the base of the pyramid and focuses on the most fundamental human requirements for survival?

• Safety needs

• Esteem needs

• Belongingness and love needs

• Physiological needs

According to Maslow's Hierarchy of Needs, which category directly follows physiological needs in the pyramid?

• Self-actualization needs

• Safety needs

• Esteem needs

• Belongingness and love needs

What type of needs does Maslow categorize as 'Esteem needs' in his Hierarchy of Needs?

• Basic needs

• Psychological needs

• Self-fulfillment needs

• Security needs

Which level of Maslow's Hierarchy of Needs is described as achieving one's full potential and includes creative activities?

• Safety needs

• Esteem needs

• Self-actualization needs

• Physiological needs

What is the dominant end goal of a consumer who buys dinner at the best restaurant in town rather than a cheap diner?

• Prevention

• Optimise satisfaction

• Maintenance (satisfy)

• Escape

Which basic purchase motivation involves buying weatherproofing for a house to maintain its good appearance and protect its value?

• Seek maximum positive consequences

• Avoid potential unpleasant consequences

• See satisfactory balance of positive and negative consequences

• Reduce or escape from current aversive circumstances

What is the end goal for a consumer who purchases an anti-dandruff shampoo to prevent future bouts of dandruff and embarrassment?

• Escape

• Prevention

• Resolve conflict

• Maintenance (satisfy)