Marketing Quiz

According to the image, what type of media do small firms typically use for advertising?

• National media

• International media

• Local media

• Global media

What can big firms afford to do according to the information in the image?

• Use only social media

• Run small marketing departments

• Run large marketing departments and use international media

• Avoid using any media

What does the "S" in SWOT analysis stand for?

• Solutions

• Strengths

• Segments

• Standards

Which category in the SWOT analysis is classified as external?

• Weaknesses

• Threats

• Strengths

• Opportunities

In a SWOT analysis, which quadrant represents factors that are harmful and external to the organization?

• Strengths

• Opportunities

• Threats

• Weaknesses

Which aspect of SWOT analysis focuses on internal vulnerabilities of an organization?

• Opportunities

• Threats

• Strengths

• Weaknesses

What is SWOT analysis primarily used for according to the image?

• Daily operational tasks

• Strategic planning

• Employee training

• Financial auditing

Who is typically referred to as a customer in a business context?

• Someone who uses the product/service

• Someone who buys the product/service

• Someone who manufactures the product/service

• Someone who markets the product/service

What is the definition of a consumer?

• Someone who buys the product/service

• Someone who sells the product/service

• Someone who uses the product/service

• Someone who advertises the product/service

Can a customer and a consumer be the same person?

• Yes, they can often be the same person.

• No, they are always different individuals.

• Yes, but only in service industries.

• No, one is a legal entity and the other is not.