Typography

a style or appearance of text

• Typography

• Font

• Text

Serif fonts have

• Serifs attached to the letters

• are curvy

• are straight

Serif fonts are

• for more traditional looks

• for fancy writing

San Serif means

• it is without Sarif

• just a French word

• it's about the beach

Serif fonts are easier to read on

• computers

• books

• newspapers

Fancy fonts fall under the category of

• Display fonts

• Serif

• San Serif

Display fonts are good for

• Posters

• books

• computers

When deciding which font to use, _________ is more.

• Less

• more

• Display

Hierarchy guides...

• the viewers eye to the most important part

• the viewers hand to draw

• is the highest

Leading is ...

• the space between the lines of text

• the circles on the text

• the most important part