Digital Marketing Quiz ch 2

What does SEO stand for in digital marketing?

• System Engine Optimization

• Search Engine Optimization

• Social Engine Optimization

• Secure Engine Optimization

Which of the following is NOT an element of the three-pronged approach to SEO?

• On-page SEO

• Off-page SEO

• Content

• Email Outreach

What should be explored according to the learning objectives for an effective SEO strategy?

• A representative timeline for SEO strategy and implementation

• A detailed cost analysis for SEO tools

• A short-term SEO goal setting

• A survey of SEO popularity

What is emphasized as important to recall in relation to SEO?

• The technological advancements in SEO

• The customer decision journey

• The history of search engines

• The coding practices for websites

What is crucial to uncover when hiring SEO professionals?

• Their educational background

• Their favorite SEO tools

• The best practices and key skills

• Their geographical location

What is the primary goal of SEO as described in the text?

• To increase the speed of websites

• To improve website traffic quality and quantity

• To enhance the graphics of digital content

• To reduce the cost of internet marketing

According to the text, which of the following is NOT a channel that a robust digital marketing plan spans?

• Email

• Paid search

• Social media

• Television

What does the text suggest about the value of SEO in today's digital landscape?

• It is becoming less valuable due to complexity.

• It remains valuable, delivering higher click-through rates and conversions.

• It is only valuable for large corporations.

• It has no impact on click-through rates.

Which of the following is NOT included in the SEO strategy mentioned in the text?

• A three-pronged framework

• On-page SEO

• Off-page SEO

• Social media management

What is the first step in the Customer Decision Journey according to the diagram?

• Consideration

• Awareness

• Purchase

• Post-purchase